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A well-known conservative political and religious blogger is offering to ghost write corporate blogs, a service that I find disturbing. The point of blogging is to chronicle the original thoughts, opinions and knowledge of the writer, and to have that writer engage in conversation with readers. There’s no room in that equation for a ghost writer.
A ghost writer, by definition, writes under someone else’s name. That starts the blog on a dishonest premise. I can certainly see hiring a writer to blog for a company. Stonyfield Farms hired Christine Halvorson to write its blogs and several other companies have done the same thing successfully. But the writer is identified, not hidden.