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The Sydney Morning Herald [annoying registration required) had a full-page article on blogging today, quoting Robert Scoble, Mick Stanic, Richard Giles and Trevor Cook.
Talking through a blog allows companies to show their customers a more personal side – one that has a unique voice separate from what Cook calls the “tortured language” of corporate speakers who say things like “our solution-focused attempt.”
The whole world is paying attention to business blogging these days. So how come the first question I’m always asked when I speak on the topic still is “What’s a blog?”
via Trevor Cook