Greg Swan pointed out the clearly fake That Pepsi Girl blog. There’s a Pepsi logo, and distortion-free video as well as dozens of photos from a Pepsi shoot. There are even some lame comments on the blog and a couple of links to ad blogs.
Why do ad agencies think this sort of baloney is a good idea?
Fake Pepsi Girl Blog….Yawn
BL Ochman | February 8, 2005 | Permanent Link | Comments (7) | TrackBack (
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Categories: Alternative Marketing, Blogging and Moblogging, Don't Believe the Hype, Marketing Strategy, Nonsense and Parodies, Worst Practices
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B.L.
While it may seem like Pspsi is behind this, I can assure you they are not. I know who created it and he’s just having fun.
Steve
Adrants has posted that they’ve received info that this is NOT Pepsi marketing, but a joke.
http://www.adrants.com/2005/02/pepsi-girl-blog-not-pepsi-marketing.php
Is just lame to assume this is made by ad agencies since on the net we get to see about anything you can think of.
Maybe I missed something but I just took a look and it doesn’t seem something like that at all.
By the way, that girl is HOT!
I’ll take ‘Asbestos’ for $100
If you’re not into blogging because you believe strongly in something, you could always pick a blog topic based on its high value as a Google ad-word search term, and blog it for the money. That’s what Michael Buffington did
I smell a rat – a huge corporate rat.
Yesterday an L.A. Radio station conducted an interview with the budding Pepsi/iTunes ingenue, and in the midst of the interview the blogger, a Michigan college student named “Justin” was on the phone to “meet” the object of his affection.
Justin is presumably the “blogger” responsible for promoting Mandy’s career with his “That Pepsi Girl” weblog. We, on the other hand are meant to believe that Justin is “just a zealous fan.”
Gimme a break! “Justin’s” page, replete with links to Pepsi and Apple i-tunes, includes such “personal” information as Justin’s Favorite Movies – “Any movies with Pepsi in it”: Favorite Music – “Any songs by Pepsi sponsored artists”; and Favorite Books – “Odyssey: Pepsi to Apple.”
The photos on the page are of such quality that it’s as though they had been hand-delivered by Madison Avenue. It’s common knowledge that BIG corporations frequently pay college students to execute “campaigns” that target younger demographics by pretending to spark a groundswell of excitement about the products they hawk.
That’s not all: On “his” blog, Justin lists his industry as “communications/media”. Either he’s a Pepsi/Apple pawn, or an enterprising student intent on impressing a current/future employer.
Corporate rat or not. This chick is HOT! I live in L.A. and I heard the radio interview. The two boneheads that host it wouldn’t fall for it. Did I mention this girl is really easy on the eyes? Peace.
I also live in L.A. and heard the interview live.
Mandy was wonderfully articulate and charming. I guess you could say she was easy on the ears.
Justin did a good job too, and a source at the radio station told me they were very happy with how the interview went. The source did confess that they, “didn’t know until after the fact that Justin was a web king… hey more power to him.”
Funny thing: You’ve got to admit that Radio is a pretty strange medium of choice through which to present pretty girls with virtually nothing to promote – other than Pepsi and iTunes, that is.
Hey, maybe I’m just Pepsi Challenged?