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By B.L. Ochman
Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a Nielsen’s Consumer 360 conference in June. “Email is probably going away,” she said.
Pundit pontification about a possible new Facebook email service is increasing at a frantic pace, yet Facebook is not responding. Facebook is playing it cool, and taking a page from Apple’s marketing playbook, by refusing to confirm rumors until its official event.
In the meantime, AOL actually launched a new email service. Talk about ill-timed announcements!
I personally don’t care one way or another if Facebook launches email. I’m drowning in freaking email. I don’t need another email account. And since teenagers and millennials text more than they email, I can’t imagine that Facebook (or anyone else) really sees email as a growth business.
I’m sure I’m not the only one who thinks pundits ruminating on Facebook email are just trying to build some traffic to their blog. Now that’s something I’m happy to join in on. :>)
But I do care that rumors can move markets and that Google stock is down more than 2%. I own three shares of Google and I like it to do up, not down. :>)
It’s not the first time blog reports moved markets, and it won’t be the last.
Cartoon by Hugh Macleod