E-mail still works if the subject line is compelling. I just got an email from Joan Stewart of The Publicity Hound with the subject: Publicity Hound Going Out of Business Sale.
Turns out, Stewart is no longer going to sell audio tapes of her teleseminars because clients want CDs so she is selling off the tapes she has in stock. She says “Orders are pouring in right now.”
Email Still Works if Subject Line is Compelling
BL Ochman | January 13, 2005 | Permanent Link | Comments (0) | TrackBack (
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Categories: Ad targeting, Alternative Marketing, Business Communications, Email Marketing, Public Relations
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