Edy’s Grand Ice Cream Debuts Two Collector’s Edition Elvis Flavors
All Shook Up(TM) Sundae and Love Me Tender(TM) Brownies Are Fit for a ‘King’
OAKLAND, Calif., July 12 /PRNewswire-FirstCall/ — “Well, it’s one for the money, two for the show, three to get ready, now go, cat, go. Go to your local grocery freezer aisle that is! For a limited time, ice cream lovers can scoop up two new Edy’s Elvis Presley Collector’s Edition flavors. All Shook Up(TM) Sundae and Love Me Tender(TM) Brownies are taking center stage by appealing to ice cream fans of all ages as the temperature soars.
But supplies are limited, so fans of the King of Rock ‘n’ Roll won’t want to miss out and be cruel to a heart that’s true — true to creamy ice cream, fudge, caramel, marshmallow swirls, peanuts and brownies, that is.”
The release included the phrase “that is” four times, and worked hard to include every possible cliched reference. Prize: Peanut butter and banana sandwich.
But thanks, Edy’s, you gave me an excuse to run a picture of Elvis.
Dreadful Press Release of the Week
BL Ochman | July 16, 2004 | Permanent Link | Comments (0) | TrackBack (
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