Copywriter Bob Bly has written a rather ill-informed assessment of blogs, “Can Blogging Help Market Your Product?” in the current issue of DM News. He begins, “Will it help sell more products and services? Or is it, as I suspect, a complete waste of time
DM News Article is All Wet on Blogging
BL Ochman | November 2, 2004 | Permanent Link | Comments (2) | TrackBack (
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Good work, BL. I think we have Bly on the run… well, probably not. In my email exchange with him yesterday, I couldn’t budge him. So, I’m personally out to prove him wrong. That means getting sales on blogs… let’s do it!
If Bly did a little more reading of blogs, he’s see that there are scores that are making real money from advertisers, particularly in the B2B arena.
My guess is that he just wanted to write a controversial article so he’d get noticed. But I think ignorance always backfires. (Except in politics, where it seems it reigns supreme these days.)