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warming.pngDeSmog Blog looks at the public relations industry and its influential role in the issue of global warming.

“Mainly,” it says, “we look at how some of those within the PR industry in North America and the UK have been using PR practices for unethical purposes in a bid to confuse the public about the realities of global warming.”

Numerous papers reported complaints from scientists that government spin doctors had gotten into the recent Intergovernmental Panel on Climate Change report and softened the dire warnings of famine, drought, flooding and extinction
Here, DeSmog Blog runs a comparison of a leaked version of the summary and the final summary of the way a recent report on global warming was watered down for political gain.
And, in a great example of contextual marketing gone awry, a Google ad on the blog leads to a book about Global Warming: why it is the Left’s last best chance to gain a stranglehold on our political system and economy…
and how we can fight back
The project’s co-founder is a Canadian PR veteran of over 30 years named James Hoggan, owner of Hoggan and Associates.