Nick Denton proposed the establishment of a blog ethics committee and Jason Calcanis has responded by registering BlogEthics.org
Says Denton, “The guidelines would cover questions such as photo copyright, freebies, pay-to-post deals, editorial tie-ins, paid text links. They would be voluntary. But sites that adhered to them would be able to indicate that they met certain blog ethics standards.”
Calcanis responds, “Who doesn
Denton and Calcanis Propose Blog Ethic Organization
BL Ochman | November 20, 2004 | Permanent Link | Comments (1) | TrackBack (
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>> Calcanis also rants about the ethics
>> of Word of Mouth marketing
>> organizations like BzzAgent. Frankly,
>> I think his reasoning on this one is
>> ridiculous. BzzAgents are not paid. They
>> are volunteers. The rewards they get
>> are minor and would not justify the
>> time spent. BzzAgent is a PR tool.
>> It is NOT evil.
Two things:
1. They may not be paid a LOT, but they are still paid.
2. BzzAgents lie to the people they are pitching. Here are two examples from the NYT story:
a) They lie to the people who pick up the phone at Barnes & Noble and pretent they don’t know the authors of the books they are promoting to build buzz.
b) they throw parties and promote foods without tell their friends… they then talk up the food and pitch their “friends” on the foods but don’t ever tell thier friend they got the food for free.
Their own agents say that the model breaks down if they tell their subjects they are getting paid.
It’s not just about the pay issue… it’s about the lying to people.