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A 754-word email pitch from hell I got today is actually about something cool. JetBlue is sponsoring a three-city rock tour. The publicist, who shall remain nameless, says it’s “something [she] personally, will DEFINITELY be attending!” The company they’re doing this with is “The company (which formally changed it’s name to yesterday from HeyLetsGo)” Oy vey. I wonder what their name was on Tuesday.
Dear PR People: Please make your pitch in a couple of quick sentences, without superlatives, CAPS for emphasis or lots of exclamation points.
Explain WTF it is you’re writing about in the first sentence as artfully as possible. Do not blather on.