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Dairy Queen’s Mini-Blizzard video contest resulted in some adorable videos, like this one. The company teamed up with Mini Cooper to launch the new Dairy Queen Mini Blizzard. Six video makers won Mini Coopers, although the connection between cars and ice-cream isn’t particularly clear. It is very clear that contestants worked hard to come up with the winning videos.

My faves are the one above, which seems to have original music, and this one. Logan’s got a bright future ahead.

This is one of the rare “tell us why you love us” contests that resulted in videos worth watching. I wonder if it sold any ice cream.