In a move that shows how completely clueless they are about blogging, Daimler-Chrysler has launched a blog for journalists only. They define journalists as those who work for a “known and established media organization” and that apparently doesn’t include blogs.
According to Toby Bloomberg writing in BusinessBlog Consulting, her registration was turned down with this email explanation:
Thanks for your interest in TheFirehouse.biz, the Chrysler Group’s media-only blog. We will issue media registration rights to members of the working press only. A member of the working press is one who is paid as an employee,freelancer who regularly contributes, or representative of a known and established media organization (newspaper, magazine, television, radio, etc.) If you would like to resubmit your registration, we would be happy to reconsider it.
When I registered, I got a message that said to come back any time after September 12th, but then I couldn’t log in.
Listen up Chrysler: blogs are an extablished medium, many blogs have more readers than many MSM these days, and guess what: MSM reads bloggers for leads. And by the way, nobody under 50 has a clue who that old guy Lee Iacocca is.
And hey, The Firehouse is a really stupid name for a blog from a car company. It’d be great for a fire department though.
via Adrants
Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers
BL Ochman | September 15, 2005 | Permanent Link | Comments (5) | TrackBack (
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BL – that’s what happened to me. I registered. Couldn’t access the blog and the next day received that email. They must be checking all submissions against a master list.
Daimler Chrysler clueless on blogs
In another ‘you can have a lot of money and so called high powered PR people and still be an idiot’ story, Daimler Chrysler has launched a blog for journalists only, locking out bloggers, the true influencers on the net….
Geeze – that’s right up their with Juicy Fruit’s blog.
Firestorm over Firehouse blog
Chrysler Group launched a blog this week for journalists only. TheFirehouse.biz blog is named after the extremely popular (can you say “free music, hot food and open bar”?) media-only party it hosts…
Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers
This move by Daimler Chrysler must rate as the strangest corporate blogging concept in a while. Check out the link below to B.L. Ochman’s weblog for all the details. She attempted to register, but has found out that they are