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“Why blogs?” asks Mickey Z in Counterbias.

“it’s the shrinking limits of debate within the corporate-dominated elite media that have inspired many a blogger.
Why blogs? If they can challenge our self-induced stupor and provoke some much-needed action, I ask: “Why not?” (But we better act fast before blogs are co-opted, re-packaged, and sold back to us as the latest “trend.”)

The disadvantage
Bernhard Warner, an ex-Reuters journalist and co-founder of blogging company, told “The disadvantage is if they do it badly they could create something that’s uninteresting. … if their service is bad then they will hear about it from readers.”