By B.L. Ochman
While most brands are still trying to figure out how to use social media, a new video from Coca-Cola is mocking our social media addition (guilty!) and suggesting that we need The Social Media Guard – which looks just like those big plastic cone collars that vets put on dogs to keep them from licking wounds. Because then, we can’t look down at our phones. We’d actually have to look at real life and interact with the people around us. What a concept!
In its first week on YouTube, the video got more than 2.3 million views, 13.4K Thumbs Up and 1300 Thumbs Down, as well as more than 4,000 comments.
The video description suggests that there’s no better way to share a real moment with someone than with a Coke. Well, I don’t know about that, since they’re laden with sugar and caffeine, but hey, you have to give them credit for having a sense of humor.
The description says: “Did you know that the world spends 4 millions[sic] years online every month?
If you’re watching this video on your mobile phone, it’s time to put it down. Look around you, there is probably someone special you can share a real moment with..”
Most amusing! I have to give Coke credit for jumping in with both feet with their content marketing strategy. I like their approach. Thanks for posting!