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CIO Podcast has been launched by the Delmarva Group, targeting its daily audio broadcasts to Chief Information Officers.
Daily broadcasts will be less than 5 minutes, transmitted during morning drive time. Occasional longer, more in-deth conversations with industry experts, according to the audio introduction on the site.
Podcasts, which sound like radio broadcasts, are MP3 audio files delivered through RSS. Advertisers can sponsor podcasts, which can be downloaded to portable audio devices like iPods.
can download to iPod.