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BY B.L. Ochman
Crispin Porter + Bogusky scores big with their new Burger King Whopper Freakout, integrating a TV ad with the Internet for a rule-busting viral hit in the making. It’s seven minutes long. It pisses off Burger King customers. It makes fun of competitors. In other words, it rocks!
As A Source of Inspiration so eloquently puts it “Viral videos: this is the real shit.” Technorati mentions are tracked here
I would have loved to be a fly on the wall when CP+B sold this concept to the client. You want to what!?

via PSFK