This photo, from a photo gallery created by treasure hunter Michael Curran is an example of the interaction fostered by the all-blog Up Your Budget viral campaign.
This is turning out to be one of the most interesting aspects of working on this massive blog experiment. We’ve got three confirmed winners, so far, contenders for the fourth prize, 12,000 uniques a day. Whew! This is so much fun.
Budget Viral Campaign Treasure Hunter Creates Offsite Photo Gallery
BL Ochman | October 30, 2005 | Permanent Link | Comments (2) | TrackBack (
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BL would your client be willing to share, if not the actual stats, the metrics? I assume that there were measures/factors that Budget is looking at in terms of what they consider would be “success.”
Would be great learning for others considering a blog-only strategy.
Toby: Of course we’ll share, and proudly. But it’s just too soon to tell.
When it’s farther in, and everything we need to have for metrics is working (sigh) we can give an intelligent response. It’s a four-week campaign.
The most interesting thing I see so far is that people are averaging 11+ MINUTES on the blogs.
BL