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How often should you post to your Facebook page for optimal results?

Brands should typically not post more frequently then once a day, unless they have truly exceptional news. Every second day, or only a couple of times a week is enough for some brands, says SocialBakers, a Facebook statistics portal.

You won’t be able to maintain a social connection with your audience if you post less than twice a week, says SocialBakers. However, you’ll also risk losing engagement if you post more than twice a day.

Who really cares what most brands say on Facebook. Amuse us, inform, teach, solve our customer service problems, have a contest, give something away on Facebook – but don’t expect us to come back every day, or more than once a day to hear about your brand.