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I love Tom Fishburne’s cartoons, and his point of view. He drew this cartoon in response to the “recession will bring disaster, gloom and doom” worries so many companies are engaging in now. And I couldn’t agree more with his recommendation: “… the key is to keep your cool, avoid the temptation to drastically cut budgets, and take a fresh look at your brand in the light of the recession. Rethink the role your brand can plan for your consumers now.”