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Dylan.jpgWhat better way to pump up an aging pop icon’s popularity and get him some media coverage than to mix him up with scantily clad young women and put his name on a cool product?
Victoria’s Secret has made a surprising choice for the star of its new commercial for the chain’s “Angels” line: scraggly, sexy in a dissipated way, Bob Dylan, 62. And British media report that Bob Dylan wine will soon be released. “Let’s go get stoned.”
In the Victoria’s Secret ad, Dylan, who’s seen wearing eye liner and a cowboy hat, stands around looking distant, (the only look he has) while gorgeous models bop around in their underwear and huge angel wings to a remixed version of his 1997 song, “Love Sick.” (See the video.) Says the Wall Street Journal, “Bob Dylan has gone from “Tangled Up in Blue” to tangled up in women’s lingerie.”
Baby Boomer Fan Foundation
The interesting thing is that a lot of Generation X and Y MTV watchers probably don’t know, or care, who Dylan is. Dylan’s demographic is Baby Boomer, and Victoria’s Secret is apparently hoping that Dylan will appeal to the over 50 crowd who, after all, need foundations.
The market for the wine probably skews older too because only people with jobs will be able to afford the $64 a bottle 2002 vintage wine. The UK wine blog, Spittoon, reports that an Italian Bob Dylan wine will hit the shelves later this year. A blend of Montepulciano and Merlot in a bottle signed by the singer/songwriter will bear the name of Dylan