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Ad Age says, “Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.”
Favorite quote:
“Bosses accept some screwing off as a cost of doing business; it keeps employees happy and promotes camaraderie.”
About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — blog readers essentially take a daily 40-minute blog break.
This, of course, is spectacular news for companies and advertisers who are spending money on blogs. On the Up Your Budget blog campaign that I’m directing, the average time spent on the blog by visitors during the first week was more than 4 minutes. And clearly they’re reading other blogs because our clickthru rate on Blogads is averaging .359%.
If you’re not including blog advertising in your media plans these days, you are doing your clients a disservice.
via PR Machine