In a Marketing Profs article, “Seven Reasons Why Businesses Should Blog Now” Ben McConnell and Jackie Huba say, ” For any organization, a blog is part of a long-term customer evangelism strategy. Since blogs are easy to set up and pay for (some are free), launching a blog should be at the top of your to-do list. ”
I disagree strongly. Just as every company doesn’t need a newsletter or even a Website, blogs are not for everybody. As I noted in Straight Talk About Blogs: Do You Really Need One,” there simply is no such thing as a perfect marketing tool
Blogs Are NOT for Everyone
BL Ochman | September 28, 2004 | Permanent Link | Comments (3) | TrackBack (
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Categories: Blogging and Moblogging
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As always, spot on. :-)
Further to that, blogs, like newsletters and articles, are only as good as the information they are supplying. It isn’t enough to have a lot of sharp graphics and links, it requires good content on a consistent basis. Whether or not the “blogosphere” is laughing, a poor attempt will just be ignored, which is a far worse fate. Great post!
Hmm