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In a Marketing Profs article, “Seven Reasons Why Businesses Should Blog Now” Ben McConnell and Jackie Huba say, ” For any organization, a blog is part of a long-term customer evangelism strategy. Since blogs are easy to set up and pay for (some are free), launching a blog should be at the top of your to-do list. ”
I disagree strongly. Just as every company doesn’t need a newsletter or even a Website, blogs are not for everybody. As I noted in Straight Talk About Blogs: Do You Really Need One,” there simply is no such thing as a perfect marketing tool