Anything to do with blogs is turning out to be wildly popular at the Search Engine Strategies Show in New York. The level is very basic — what is a blog is still (arggh!) the big question.
Today, at lunch, I sat at a table designated for bloggers and found people who wanted to talk to bloggers to find out what we do. And, they asked, can you please explain RSS feeds in plain English.
Many big companies, who seem to operate in their own time zone, are finally waking up to the fact that blogs are a valuable marketing tool. Of course, they won’t be valuable for long if everyone and her dog starts one.
While there are nearly 10 million blogs being written, I bet under 1,000 actually have any sizeable audience or influence.
It bears repeating that blogs are NOT for everyone. Blogs are hard work to maintain in the long run. They are time and writing intensive. They need to be opionated and daring to develop a loyal following. If you need three layers of approval for a press release, don’t even think about starting a blog!
Blogs A Wildly Popular Topic at Search Engine Strategies NYC
BL Ochman | March 1, 2005 | Permanent Link | Comments (2) | TrackBack (
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Categories: Blogging and Moblogging
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Search Marketers Clueless about Blogs
B.L. Ochman reporting on the interest in Blogs at SES NYC:
I am sure it is frustrating to keep re-stating what a weblog is but the concept of a weblog is not exactly an easy one for the casual lay person.
To truly understand a weblog it currently assumes that you understand most of the under-pinnings of web 1.0, the original web, essentially the time from 1986, roughly the Mosaic browser, to about let’s say Google’s IPO last year for a lack of better end point, what I call the unofficial beginning of web 2.0.
Knowledge I take for granted since I have been involved in web software development during those periods. To date, it seems to me that the “what is a weblog” conversation has yet to happen for a broader audience, although the “rather papers” were a good start.