A handful of bloggers, spurred on by me, has moved a 30,000-member international organization to change course. Bowing to pressure from me and other bloggers, a blogging workshop has been added to the PRSA 2004 International Conference. “Straight Talk about Blogs and PR,” on Tuesday, Oct. 26 from 8:30 – 9:45 am, will be produced by Steve O’Keefe of the International Association of Online Communicators (IAOC.) It features O’Keefe, me and Steve Rubel. I’ll also be blogging live from the conference.
As Rick Bruner so aptly noted in Business Blog Consulting: Blogging 1, Old School PR 0: they caved.
The workshop will cover “how blogs work, how they can hurt you, how to influence them, and how to manage the time toll they take.” (You won’t see it online, at least not yet, because PRSA is not using a blog for its conference site and therefore has to wait for IT people to update the program.)
PRSA got a sample of the power of blogging with this week’s online conversations and sniping about their lack of awareness of current marketing and PR tools.
Anyone who enters “PRSA 2004 Conference” in Google will now find my posts about the lack of a blog workshop in the top 20 results and other bloggers who commented on my posts moving up quickly. And that happened in a matter of days because search engines love blogs and their constantly updated, link-laden content.
In addition, on November 8 to 12, IAOC will present an online BlogFest, in which “five blog experts in five days will discuss public relations and blogging.
Confirmed blogmasters so far include B.L. Ochman, Steve Rubel, and Kevin O’Keefe, president of lexBlog, a company that builds blogs for law firms and attorneys (no relation to Steve O’Keefe). Since Ochman and Rubel have been sniping at each other online, we are referring to this week-long presentation as “The Thrilla’ in Mozilla”! Please see the IAOC website for the final schedule and list of presenters.”
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
BL Ochman | October 15, 2004 | Permanent Link | Comments (11) | TrackBack (
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The link to the web site does not work.
I think The Thrilla’ in Mozilla is terrific promo
I love the title too. PS, BL here’s more ammo for you. ;-)
Oh and congrats too!
I don’t think the IAOC site is done yet. Sorry about that.
Congrats, BL. More power to you!
Blogger pressure forces change at PRSA
In a remarkable about-turn, blogging will now be included as a workshop at the forthcoming conference of the Public Relations Society of America (PRSA) in New York, which starts on 23 October. B.L. Ochman’s continuing pressure, supported by other bloggers
The correct IAOC URL is http://www.onlinecommunicators.org/
Way to go! It’s invigorating and inspiring to see a woman hard at work… and able to work WITH the guys, not against them. Wish I could be there but I’m tied up at home. Cheers, B.L.
Thank you Yvonne!
UPDATE: Ochman Wins. PRSA to Offer Blog Session
We said last week that we’d know by today the outcome of Ochman v. Public Relations Society of America on the issue of PRSA being blissfully ignorant of blogging by not including a session at their annual conference. Well, Ms.
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New Organization for Internet Communicators ‘Blogs On’ with NY Opening Event
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