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BlogMatrix Sparks! 2.0 is a new kind of news aggregator. It lets you listen to podcasts, watch video blogs, and then make your own.
Robert Scoble, praises the publicist who kept emailing until he got his attention.
“It’s the repetition,” he said, “The persistence. That matters in this new micro-content world.”
What also matters is that he didn’t send some dumb-assed press release. He emailed Scoble in a human voice, tuned into what Scobe covers and explained why the product was worth a look.
A mention from Scoble can put a new product on great footing. And once again it’s clear that personal communication is the way to approach a blogger.