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Bacon’s MediaSource media monitoring service will begin tracking what it considers to be “the 250 most reputable blogs” in January, according to MediaDaily News.
Ruth McFarland, senior vice president and publisher for Bacon’s, said she vacillated about the significance of blogs, but was sufficiently convinced this year to assign three of her 56 editors to monitor the Blogosphere for a total of about 60 hours a week. “We’re adjusting our network because no one is accurately monitoring these guys as their influence continues to grow.”
Bacon’s is keeping tight raps on its blog list, which covers technology, politics, business, travel, and religion.