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I’m convinced that the forecast of #Snowpocalypse2015 was just a plot to boost sales of TP, bread, milk, eggs & condoms in the New York City.

Forget SEO, PPC, PR and Pinterest – the key to marketing success is hysterical weather forecasting. It doesn’t have to be correct. But it does need to dominate the airwaves and show hapless reporters freezing half to death reporting the non-event.

Here’s the National Weather Service map of the storm that New York City didn’t get.