submit to reddit


This isn’t about Internet marketing. It’s about joy, and love, and the triumph of the human spirit. It’s also about what goes viral, and why.

This the Official Trailer for the soon-to-be-released documentary about the incredibly inspiring Alice Herz-Sommer, the oldest Holocaust survivor in the world. She will be 107 on November 26th, 2010 and she continues to lead a remarkably active life, filled with music. her studies, her friends and her family who visit daily.

The documentary’s trailer is heading toward one million YouTube views as it’s sent from friend to friend. It came to me via three friends in the past two days, each saying “Watch for the whole 12 minutes, it’s worth the time!”

“Every day,” she says, as her 107th birthday approaches, “is beautiful.” She describes how music was the only thing that allowed her and her fellow concentration camp prisoners to have hope. Despite having lost her family in the holocaust, her faith and inspiration is the most clear when she says “I was always laughing, even there I was laughing.”

And she says, even after surviving the camps, where she was imprisoned with her young son, “I never hate, and I will never hate,” she says. “Hatred brings only hatred.”

Watching this trailer will give you 12 minutes I guarantee you will never forget, and will lift your spirits for a long time to come.
Alice will celebrate her 107th birthday this month. God bless you Alice. I wish I could be there to celebrate with you.

The video about Alice is not only a tribute to one of the most beautiful people on the planet, it’s also an example of what people want to share: something different, upbeat, and new; something that doesn’t hit you over the head with a message, but makes it in a memorable way.

Of course when you look at Fred vs the Annoying Orange, and realize it’s heading toward 10 million views, you realize how hard it is to plan something viral!

If you want to see the finished film about Alice Herz-Sommer early next year please email:

Bonus Links:
Alice’s Facebook Page;
2006 Guardian Interview
Additional interviews and articles about Alice Herz-Sommer