At Ad Age’s NY City Advertising Week panel, “Money Talks: The view from the CMO’s office” Ad Age editor/moderator Scott Donaton noted that the average tenure of a chief marketing officer is 22.9 months
Advertising Week Panelist Explains Marketing’s Expendability
BL Ochman | September 22, 2004 | Permanent Link | Comments (1) | TrackBack (
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Your Short Life Expectancy Explained
Two quotes from this post by B.L. Ochman. You can let the first quote slide. Few show organizers have CMOs. I’ve never understood why the majors in our industry create executive functions for operations, finance and sales but not marketing.