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money_cat.jpgMoney: the final frontier.
You are more likely to know what your best friend eats for breakfast or how many times a week he or she has sex, than how much money they make.
Despite all the Web 2.0 talk of transparency, openness, and honesty, you’d be hard pressed to find out what most new media consultants charge.
AdHocnium – the new adhoc social media consultancy launched last week at LeWeb in Paris – announced their rates on their website – generating a lot of buzz.
I’ve been publishing my fees on my website,, for the past 10 years. But until last week I was one of very, very few consultants who do.
AdHocnium founder Chris Heuer writes

“Enabling potential clients to know the rates up front should end up saving everyone a lot of time by avoiding conversations that lead to nowhere due to false assumptions and may even get more opportunities from clients who may have assumed the services were too expensive.”

But, he notes “Quite simply, we are still not comfortable discussing money publicly – it is taboo for some reason.”
I’m glad to see money discussion coming out from under the rock where it’s been hiding for eons.
But a big responsibility comes with knowing your worth. You need to be confident in your ability to deliver the goods. That is a whole lot harder than publishing your fees. I stand with those who are up for the challenge.
Why is money so hard for people to talk about? I’d love to know your thoughts.
Why Don’t Consultants Display Their Rates?
The Etiquette of Money Talk
Don’t be gauche: Polite ways to talk money
Women Don’t Talk Money
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?