I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

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I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Search Results for "punked"

McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign

March 7, 2012

McDonald’s, the NYPD and New York Magazine were punked yesterday by “Three Strikes, You’re In!”” an elaborate hoax by laughtivists/activists/makers of beautiful trouble”, The Yes Lab. McDonald’s response, via lawyers: Not happy.

Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!

December 30, 2011

I just bought Newt-Gingrich-Lies.com and Newt-Gingrich-Cheats.com – both of which I’d be happy to sell for a minimum bid of a mere $150K each. We are 30 years into the Internet Age, and it is mind-boggling that none of the geniuses surrounding the candidate for President of the United States had the smarts to reserve every negative URL anyone could possible think of about Newt. No-Newts.com is available too, if you want to buy it.

‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews

August 28, 2012

Hard to imagine a firestorm around something as benign as a ball point pen, but BIC for Her pens have just joined the ranks of brands punked by social media. BIC richly deserves its place in the anals of online brand goofs.

RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker

August 15, 2012

Romney and Ryan punked by spoof site about Romney’s taxes (while it lasts.)

What brands can learn from Airbnb’s reputation management disaster

August 15, 2011

Airbnb, which has apologized more times in the past month than Anthony Weiner or Elliot Spitzer ever did, is the latest brand to suffer serious reputation damage as a result of (take your pick) ignorance, arrogance, and inexperience. Their latest round of apologies contains (finally!) what sounds like real improvements in the service. Time will tell.

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