I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Search Results for "Burger King"

Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You

July 20, 2010

This is surely the work of Crispin+Porter, and their best since the Subservient Chicken. Not surprisingly, it’s for sale on eBay.

Burger King – Really Letting You Have It Your Way

November 30, 2009

I’m in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand slogan just about perfectly. Does it sell hamburgers? Not to me. I’m a vegetarian. But hey! Why isn’t the Subservient Chicken one of the choices? He’s been rocking on since 2004. […]

Burger King Whopper Freakout is Brilliant

December 13, 2007

BY B.L. Ochman Crispin Porter + Bogusky scores big with their new Burger King Whopper Freakout, integrating a TV ad with the Internet for a rule-busting viral hit in the making. It’s seven minutes long. It pisses off Burger King customers. It makes fun of competitors. In other words, it rocks! As A Source of […]

Burger King Picks His Nose

July 26, 2006

Steve Hall at adrants reported that virtual Burger King/Maxim babes were appearing on the Burger King site and conversing with visitors. Apparently, the two companies are partnering on marketing something or another. But, umm, we couldn’t find the Maxim hotties on the BK site. We went to the Maxim site and there was a spoof […]

Burger King Lets Message Control Go and Wins Big

March 27, 2006

After Burger King agreed to let Heavy.com hand out king masks, amateur video makers produced clips that have been watched 9.1 million times since September, according to the NY Times. Heavy insisted that Burger King and its lawyers have no right to see the videos before they were posted. Initially wary, Burger King agreed. “Anyone […]

Burger King Has a Girlfriend, and a New Viral

January 20, 2006

The Spunker reports that the “suave mofo” Burger King has a new viral campaign and it’s the weirdest one yet. It uses Google videos to spread the fun. The king is seen with Victoria’s Secret model Brooke Burke at the beach and running errands around town. Someone has already set the videos to music. Crispin+Porter, […]

Burger King Sells Subservient Chicken Halloween Masks

October 10, 2005

At BK Masks, Crispin Porter + Bogusky, Burger King’s agency, has released Subservient Chicken and the King Halloween masks for $10 each. It’s hard to imagine little kids being into Subservient Chicken branding, but I bet a lot of the parents who accompany their kids on trick or treat rounds will wear the bird mask. […]

New Burger King Viral Creates the Requisite Controversy

July 27, 2005

Crispin Porter + Bogusky have outdone themselves with CoqRoq.com, the latest Burger King viral. The site is supposed to look like it was designed by a fictitious band whose members look a lot like Subservient Chicken and whose heavy metal music is sure to please the punk teenage mosh pit crowd. I don’t eat dead […]

Burger King’s Very Strange 12-Minute Chicken Fight

November 15, 2004

Burger King has followed up its wildly successful Subservient Chicken campaign with a bizarre attempt at feather humor. Ad Age calls it “A Truly Peculiar Branded Entertainment Project,” and that’s putting it lightly. (See the Burger King Chicken Fight promos and the 12-minute video here. There are so many ways the Subservient Chicken could be […]

Latest Burger King Ad Ain’t No Subservient Chicken

August 4, 2004

Miami-based Crispin Porter + Bogusky’s ads for Burger King keep getting more lame. Following on the heels of the wild viral marketing success of the Subservient Chicken was a bizarre (but not in an interesting way) Eurotrash pocketbook designer named Ugoff. The latest is an inspirational speaker/12-step program spoof called Dr. Angus, whose diet advice […]





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