Snapple’s 20-ton ice pop, an attempt at a new Guinness world record ended in a sticky, smelly mess in New York City’s Union Square yesterday.
Firefighters had to clean up the mess which oozed all over the streets.
Who are the PR geniuses who planned this event on the first day of summer, in 90-degree weather? And who are the equally brilliant people who provided the permit for the event, and never said “Gee, it could be 90 degrees by mid-June. Why don’t we do this in April or early May at the latest?”
20-Ton Attack of the Snapple PR Team. Doh!
BL Ochman | June 22, 2005 | Permanent Link | Comments (2) | TrackBack (
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Just as long as they spelled the name right
It looks like the Snapple people got slush all over their face, thanks to their ill-conceived stunt, at least according to B.L. Ochman and others.
“…e.l.f. Cosmetics has created 10,000 special Hurricane Katrina Relief Beauty Kits…”
cross-posted from my LiveJournal. One of the fun things about tracking industry-related PR blogs is watching people call out the blunders of others. It kind of creates a system of “check and balances,” I suppose. But nothing had my jaw…