I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Worst Practices Archives

Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear Google: You played your new terms of service announcement all wrong
Esquire Magazine posted the worst brand 9/11 #Fail on the planet
Beyond Social Media – This will never be ok!
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Bank of America’s Epic Twitter #FAIL
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Nutella goes nuts – sends Cease & Desist to its biggest fan
Amy’s Baking Company: the most epic social media fail EVER
Beyond Social Media Podcast – Is Hyundai Lying? Coca Cola’s Young Love, Gay on Twitter & Speaking Photos
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Social Media lessons for brands in Boston tragedy aftermath
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
How Beyonce’s publicist made a not so bad situation worse
What you give Facebook and its advertisers when you enter a contest
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Nothing Else Matters if Your Customer Service Sucks
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
Delusional Marketing: “we got 70 million page visits for $0 cost”
Study of top 100 e-commerce checkouts shows 82% have usability issues
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
Does any big chain have the balls to take a stand against the outrageous cost of replacement ink for printers?
Staples demonstrates how not to do customer relationship management
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
Social media still suffers from Slide 29 syndrome
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
A cure for boring marketing and white paper detritus
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
Three much better ways to spend money than Super Bowl ads
How – and why – to protect yourself from Google’s new privacy & search policies
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
What’s Next Blog’s First Annual Pissoffy Awards
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Apple makes buying the iPhone 4S a royal pain. FAIL!
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
iPhone 4S’ Siri is xenophobic and she can’t sing
At Occupy Wall St Protest NYPD Runs Over Man’s Legs, Refuses to Move Motorcycle Off Him
A little rant about social media ethics, inspired by Robert Scoble
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Google’s missing link: customer service. It has none.
Google+ mania: most pundits are missing the real point
Don’t call us! 47 of the Fortune 50 have no phone number on their homepage
Top 8 ways to stop pissing off (and losing) your customers
Another stupid agency Tweet. Another knee-jerk client reaction.
Six lessons companies can learn from customer service hell
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
My Social Media Week Presentation on Online Reputation Management
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
“The Stupidity is Breathtaking” as TSA Terrorizes 4 year-old disabled boy
Target’s Checkered Past – and Present – in Social Media
BP: This is your image – forever. You can’t spin it.
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Retailers Competing on Price: a zero sum game played in an echo chamber
Ricola Cougher: a sick campaign that needs to die is baaaack!
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Debunking Five Myths About Blog Advertising
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
Mars Candy Sends Women Seeking New ‘Fling’ to Porn Site. Ooops!
A Sci-Fi Marketing Nightmare for the Recession
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Top 10 Reasons Your Company Should Not Tweet
Seth Godin: Getting Serious About the Meeting Problem
Why I’ll Never Buy an Epson Product Again
Etiquette 2.0
Skittles: Everything a campaign shouldn’t be
Chia Obama crosses the line from funny to offensive. Blecch!
Social Media Storm Spreads as Motrin Ad Angers Moms
Sorry! SocialMinder is a Scam and I Fell for It.
The Ricola Cougher, the World’s Worst Marketing Campaign, Is Baaaaack
PBS Poll Becomes Fodder for Political Game Playing
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Apple Silence on iPhone Issues Likely to Bite Its Ass
Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
Companies Not Answering Emails for Days, Weeks, Even Months
B2B BtoB: Don’t Worry About the Numbers -I’m Misquoted in a Stealth Interview
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Dear Republicans: Keep Doing What You’re Doing (heh!)
Why Are Retailers Still Confused About Shoppers Who Leave Their Sites?
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
Friday the 13th PR Pitch From Hell
Cleaning Bag Advertising – the Wrong Message
This is the World’s Worst PR Pitch
Shame on ABC TV’s Terrible Presidential Debate – Sign the Petition
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
PR Week and Adicio Spam Thousands, Expose Passwords
Subway v Quiznos – Nobody Wins in User Generated Content War
Mattel and Hasbro, in Rush to Sue Over Scrabulous on Facebook, Miss the Real Opportunity
Jakob Nielsen Misses The Boat on Web 2.0 (Big-time)
Best Buy Apologizes for Cease & Desist Letter Sent to Bloggers
Blog Council Says Feedback Schmeedback
Cops: Hershey Ice Breakers Packages Look Like Crack or Heroin
Google Allows Slimeballs to Rip Off Copyrighted Content From RSS Feeds
(Another) Viral Bomb from Agency.com
Spirit-Gate: The Cost of Ignoring Bloggers
Ricola Cougher – History’s Most Disgusting Marketing Campaign, Is Baaaaack
Sony Bravia Ad Concept Stolen From Artists Kozydan?
Playard Design Flaws Known for Decades Cause Another Infant Death, and a Kolcraft Recall – Yet Multiple Manufacturer Websites Ignore the Issue
What the World Doesn’t Need Now: MTV’s Tia Tequila Bi-Sexual Dating Show
A&P Gets Raspberries for Million Dollar Lawsuit Against Parody Video By Two Kids
Why It’s Time to Boycott China
Mattel CEO is as Emotive as a Ken Doll in Toy Recall Apology Video
What Fools These Mortals Be: Wigs for Dogs
Dodge – WTF? Fire That Ad Agency!
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Dove’s Sleeveless Ready Campaign – File Under WTF
VOCUS Demonstrates How to Screw Up Blogger Relations
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts “Blog”
Oh Joy: Symantec Says Microsoft Security Update Could Be Infecting Your Computer
How to Waste $20 Million on the Internet: Call TBWA/Chiat/Day
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Penn Jillette In Compromising Chinese Position
Associated Press, WTF?
Wall St. Journal Has Subscription Offer Ass Backwards
Windows Fanatics: Vista Wow! Does Not Start Now
Ford Bold Moves Final Episode – Still Clueless
Now Microsoft Wants Their Laptops Back
PayPal to Customers: Screw You
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
How Spammers Use Digg to Scam Search Engines and Digg Members
YouTube Video Leads to Arrest
Richard Edelman Defends Wal-Mart Flogs
Dell — Now WTF?
Just in Case You Ever Took Amanda Chapel Seriously
Richard Edelman: It Depends What “Is” Is
Throw Edelman Out of WOMMA!
Edelman and Social Media – The Emperor Has No Clothes
Strike Two for Edelman PR as Their Second Fake Wal-mart Blog is Revealed
A Disgusting Display of WTC Profiteering
American Airlines to ‘Path to 9/11′ Producers: That Was US Airways, You Jackasses
Tell ABC Not to Air Its Untrue 9/11 Docudrama
Three Ex-Clinton Officials Slam 9/11 “Docudrama” Mini-Series
Yahoo Mail: All Your Email and Contacts Are Gone Forever, and Screw You
Radio Shack Employees: The Company’s Just Not That Into You
PRSA Bans All Media From Its Ethics Teleseminars
Fake MySpace Pages by Advertisers Are Totally Lame
A Perfect Example of How Not To Do PR
A Dog’s Life, On Trial vs. Leash Loonies
A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media
We Couldn’t Have a Worse Administration Running the Show
AOL Releases Mountain of User Search Data . Hello Identity Theft
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
New Version of Moveable Type Plays With Bloggers’ Heads
Another Dumbass Big Company Move: Cingular Wants to Yank Docs From Consumerist
We Break Digg – Yet Another Anonymous Jerk
Dell, You Just Don’t Get It!
Dell One2One Blog Shares Name With Porn Site.
Pentagon’s PR Machine and Baseball Game Text Messages
Rocketboom! WTF?
Shell Oil’s Web Minus Zero Dog & Pony Show Misses the Point
Cadbury Goes for Total Message Control in Product Recall
Sony Caves to Blog Campaign. Power to the People!
City Sued to End ALL Off-Leash Priviliges for Dogs
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
PR News Social Responsibility Survey Has an Ethics Problem
Lawsuit Against Blogger Lance Dutson Dropped: Don’t Mess With Bloggers!
Yecch! Folger’s Coffee Made From Sewer Water
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Scott McClellan: The Flak With the World’s Worst Job
Chevy Gets the Picture Not!
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
What In the World is This?
Amanda Chapel: Fishing for Comments
Free PR Web Service Not So Free
Fast Company Features WalMart Blog: No, It’s Not by WalMart
A Really Evil New Pay Pal Phisher Fraud by “Omegamove.com”
Publicist and Pitch From Hell
White House Spin Machine Imploding?
Why Would Any Email Look Like This?
Quailgate: Covering Up for Drinking and Shooting
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Trackback Flaks Are in the Potty Around Here
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Worst Idea of the Year? Blog Blaster!
Two Terrible New Ways to Use Press Releases
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Eunuch Chinese Version of Google: “Do No Evil” Forgotten
Rules for Flaks Who Pitch What’s Next Blog
Sprint Flak’s PR Pitch from Hell – A New PR Low
AOL’s Anti-Internet Ad: WTF Were They Thinking?
True Confessions: I Hate Podcasts
Imitation is the Sincerest Form of Flattery, I Guess
An Obnoxious New Twist on Spam from Veretekk
First 2006 PR Pitch From Hell, a Mere 1181 Words
PRSA Charging $100 for Workshop on How to Win Silver Anvil Award
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
Why Won’t The Damn Ricola Cougher Die?
Symantec Discount for You All
Survey: Only 2% of Execs Write Their Own Blogs. That’s Simply Dishonest!
Scoble Challenges Microsoft Again on Chinese Blogger Censorship
Yahoo! Small Business Hosting’s Deceptive Advertising
Can The Consumerist Help Solve Lenovo Bait & Switch Scam?
Time for Disgusting Ricola Mystery Cougher to Die!
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
IPAQ 2755 and Verizon – A Customer Dis-Service Story
Adrants Rags on Subway’s Viral Spammers
Juicy Fruit Blog Bites the Dust. Leaves Bad Taste
Forbes Story Bashes Bloggers As Lynch Mobs
Constitutional Rights of Editor Suspended in St Louis
Cinderella Food Blogger Julia Powell Takes Shot at Other Bloggers
Ketchum Lame Second Blog Even Worse Than Its First
The Nuremberg Defense Is Invoked by Publicist
Why Nobody Loves PR People. Sigh
Clueless Ketchum PR Ignites Global PR Week Controversy
Fed Ex Furniture Kid Makes It to Network TV
Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers
Humorless Garrison Keillor Threatens to Sue Blogger for Parody
Information supplied by Yahoo! helped journalist Shi Tao get 10 years in prison
FedEx Competing With Its Own Customers. WTF?
BlogOn Conference Marketing Director Rationalizes Porter Novelli Press Pass Refusal
Dear Flacks: If You Spy on Journalists, Keep Your Mouth Shut About It
FedEx Blows: They Sue Their Biggest Fan
Press Release From Hell: Let’s Ban the 695-Word Press Release
Sarah Boxer Pens Another Ill-Informed Blog Story in the New York Times
Jeremy Zawodny’s Ridiculous PR Proposal
Chevy and FOX Deceive Millions With Product Placement
Blogosphere to NY Times: Five Days
PrettyEmail, Bad Marketing Ploy
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Russell Beattie Writes a Moronic Headline
American Airlines Contest PR Problem: Winning Sucks
A Sad Day for Democracy: NY Times Reporter Ordered Jailed
Casino Picks Moronic Name
Press Release From Hell and Lousy Reporting It Generated
The Marketing of the Iraq War Sucks
Webtrends Marketing Snafu: No Prize
Hermes: Dumb and Dumber in Oprah PR Crisis
Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!
Seth Godin, The Stones and a Lie from Commerce Bank
MoveOn.Org Mobilizing to Save NPR and PBA from Congressional Budget Cuts. Sign the Petition. This Time It’s For Real
Secunia Assessment of Adobe Security Flaw Violates “Do Not Talk Shit” Tenet
No PR Spin Can Save UPS on This One
Wal-Mart Fires Agency Responsible for Nazi Image Ad and PR Manager Resigns
Chinese Government Cracks Down on Bloggers, Requires Registration
Hello Microsoft! Why is Word Spell Checker Illiterate?
Facts Beneath 911 Funding Flap Are Fetid
Google AdWords Blog is Lame
Wal-mart Ad Agency Makes Nazi Ad Situation Worse
Spam Email Follows Intelliseek/Edelman Blogging Report Download
Crowther “Fix” Sure to Lead to Legal Trouble
Don Crowther Update: It’s Cluelessness, Not Lawlessness
FCC Holding Hearings on Proposed Blog Regulation
“Congress shall make no law …. abridging freedom of speech …”
eBay Issues Press Release From Hell About New Agency Hire
PR Firms and TV Stations Should Share the Blame in Bush Administration’s Video News Release Propaganda
Homeland Security Dept. “Accidentally” Publishes Doomsday Document on Website
Why Demanding Detailed Site Registration Information is a Really Dumb Idea
Online Agency Sues Alleged Deadbeat Client
Ogilvy Accused of Duping Trade Pubs, Blogs With Bullshit Marketing
Fake Pepsi Girl Blog….Yawn
Dell Tech Support Sucks
Not Answering Email for Three Days is Simply Bad Business
Vice President Cheney Dresses Down for Holocaust Memorial
VW’s Suicide Bomber Ad Said to Give Good Return on Investment
Lizzie Grubman Tapped to Handle Hot 97 Tsunami Song Flap
Google Reportedly “Disappears” Blog By Critical Employee
A PR Disaster: IE Security Flaws vs Firefox Evalgelism
Apple Launches Products It Sued Bloggers Over
Only 10 Percent of Army Humvees in Iraq Are Armored, Says Army Times
Red Tail Hawks Evicted From Fifth Avenue Nest by Coop Board
The Non-Communications Committee
DumbAss Use of a Blog Award to Abs Blog
Edleman Reports Old Trends in Trend Report, Steals Name From Trendwatching.com
Jesus Speaks Through Republicans: Be Afraid. Be Very Afraid
Another Black Eye for Barnako
Two More Reasons to Vote: Superbugs and Big Drug Companies
Bush Administration Brain Dead on Explosives Disappearance
Mazda’s Fake Blog is a Dumb Assed Mistake
Steve Rubel Forgets What Mother Said
PRSA Conference Flap Update — I Certainly Have Their Attention :>)
My Challenge to PRSA 2004 Conference Planners Spreading Through the Blogosphere
Vapid Quote in Subaru Release Picked Up By Lazy Journos
NY Daily News Sinks to New Lows With Martha Stewart Bathing Suit Photos
US Govt Details “Remains Handling” Procedures for Iraq War PR Agency
Mandatory Draft Bills Before Both Houses — Where’s Kerry? Traditional Media?
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
President Bush Loses Heart
Iraq Casualty’s Mom Arrested as Protester at Laura Bush Speech
U.S. Government Seeking PR Firm to Represent Iraq War
Infidels Not Welcome at Six Flags Great Muslim Adventure Day
Let’s Play Name the World Leader
Sexually Frustrated Chinese Chimp Takes Up Smoking and Spitting
Novak Pushes Anti-Kerry Book For Which His Son Does PR
Not So Fast! Corvette Pulls Dream Sequence Ad
Clueless PR Pitch of the Week
Why Your Bank is Wasting Your Time: Thank the Patriot Act
Missed Opportunities for Online Sales Still Abound
Latest Bush Freudian Slip Rings True
Kerry in Space Suit: Big Fu*king Deal
PETA Slaughterhouse Video Causes KFC to Drop Plant
Armey’s Army Jumping In Bed With Spoiler Ralph Nader
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
NY Post Picks The Wrong Pony for Kerry
President Bush Sends My Dog A Victory 2004 Membership Card
Dick Cheney’s Potty Mouth
Zone Labs Issues Lethal Zone Alarm Upgrade. Boycott!!
New York Mag Cover Just a Cheap Shot
Danier Leather Refuses To Name Musician in Upcoming Commercial
Consumer rage over iPod mini e-tailer sites
Misguided Marketing By Car Makers Tries to Rev Up SUV Sales
Schwarzenegger Mounts Bobble-Headed Lawsuit
PETACampaign Against Cruelty to Chickens is Cruel to Children
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Airhead’s Airhead Publicist Goes (Very) Public
Bush Camp Forgets That College Students Vote
Pious Morons Whip Easter Bunny at Children’s Easter Show
Ford Sportka “Unapproved” Ad Is Truly Vile
WMD Just a Big Joke to Bush
Chinese Government Shuts Down Two Major Blog Portals
NY Times’ Friedman Catches Rumsfeld in Blatant “Face The Nation” Lie
Judge Resigns Over Racist Remarks Made in Online Chat Room
Does Microsoft Pay The Post Office Not to Let MAC Users Print Postage Online?
Internet Company Offers Passion of Christ Nail Necklace
What Happened to Tithing Mr. Gibson?
Why Tech Support Wants You to Reformat Your Hard Drive
Matt Drudge Needs to Get His Nose Out of Democrats’ Pants
Totally Clueless PR Pitch of the Month
Clueless Star Flackers Tell Ad Age Jackson Boob Stunt Was Great
Yecch! Lizzie Grubman to Star in MTV PR Show
CBS Rejects MoveOn.org Super Bowl Ad
In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers
Virus Sent With Illegal Download Lawsuit Warning
A sure bet for one of 2004′s stupidest press releases. Yes I know it’s only January
Think mad cow disease is scary? Wait til you hear PR experts’ advice to the beef industry
Mattel PR Score in Lawsuit Against Artist: Zero
Abercrombie Makes Everybody Mad, Including Dogs

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