After winning a viral video award at the AdAge Digital Conference’s Viral Video awards at Arena tonight, Tom Dickson, founder of Blendtec, blended an award, a plastic lizard and a bunch of stuff representing the winning videos – including the light stick for the Volkswagon Super Bowl ad.
Yes, they did blend. And no, he didn’t drink it.
It never gets old. This ad viral video will be the subject of case studies to come.