Successful Super Bowl ads need to be funny to keep people from going to the bathroom during the commercial break, says a press release about a marketing professor’s research.
The professor has found that men are more likely than women to buy something just because the advertising was funny.
What Would We Do Without Professors?
BL Ochman | January 19, 2004 | Permanent Link | Comments (1) | TrackBack (
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uostou iitht.