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The Wall St. Journal today covers the video blogging of the tsunami, noting that in the same way blogs have begun to lure advertisers a way to reach niche audiences of blog readers, niche vlogs are also likely to evolve into programming that will become very attractive to advertisers.
Jeff Jarvis of buzzmachine says producing a professional-looking TV-like program would cost little and that advertisers would jump at the chance to run targeted ads to specific interest groups. He says bloggers will add their own content and commentary to news footage, in the video version of blog posts commenting on news.
And so it will end up being the Internet and not cable TV that fulfills the promise of thousands of channels of content. Cable is too busy trying to compete with traditional network programming. Vlogs represent a new use of the visual medium. At last.