I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Viral Marketing Archives

Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Alice Herz-Sommer, 109 – world’s oldest Holocaust survivor – a beautiful inspiration & subject of new documentary
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Top three reasons you can’t ignore GooglePlus for another minute!
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Sport of Endorsement Bombing gains traction on LinkedIn
Amy’s Baking Company: the most epic social media fail EVER
The coolest music video ever: Canadian astronaut Cmdr. Chris Hadfield on board the International Space Station
Beyond Social Media Podcast – Is Hyundai Lying? Coca Cola’s Young Love, Gay on Twitter & Speaking Photos
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Durex Fundawear Lets You Reach Out and (Really) Touch Someone
QR Codes are history. Paper’s gone digital!
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
How Beyonce’s publicist made a not so bad situation worse
Brilliant! Facebook app lets you find someone to blame for giving you the flu
“50 Shades of Chicken” You know you want it!
Lego: a company that doesn’t have to force customers to Like them on Facebook
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Viral video spoof that’s not so far from reality
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Mentos “make a baby tonight” anthem: another weird campaign from BBH
The myth of viral video: some dirty secrets
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Occupy Wall St: citizen journalists and buggy whips
What brands can learn from Airbnb’s reputation management disaster
Will it Blend? Tom Dickson blends Viral Video Awards
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Dear Verizon & Time-Warner – social media’s got your numbers
In Defense of Social Media: it’s not dead, or dying
Lessons from the 10 most viral brands of 2010
Dr. Jan Gurley’s YouTube video: a simple solution to help cholera victims in Haiti – pass it on please
Joy goes viral with Alice Herz-Sommer, 107 on Nov. 26th – world’s oldest Holocaust survivor
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Opera Company of Philadelphia “Flash Brindisi” Demonstrates Rule One of Viral Video – Be Delightful
The Gulf of Mexico is over capacity: too many careless corporations. Please wait a millenium and try again
Why you can’t make marketing go viral
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Reebok’s naked workout video: just a bare attempt to create buzz?
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Elf Yourself returns – but where are the rest of the fun holiday sites?
Burger King – Really Letting You Have It Your Way
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
Three Top Ways to Damage Your Brand With Social Media
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
How to Pick Your Social Media Guru
Lessons from the Amazon and Domino’s Social Media Firestorms
Prickly Porcupine With a Light Touch, and YouTube Save the Day for New York’s Zoos, Aquariums & Botanical Gardens (for now)
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
Can Viral Content Be Created? Yes, and No
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
Japanese Video “Obama is Beautiful World!” Has Two Messages
Women Against Sarah Palin Live Webcast
Viral Video Sells Gonzaga U Women’s Basketball Team Tix
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Dear Agencies: You Can’t Control the Message, Get Over It!
Holy Camoley! Paris Hilton Responds to McCain Celebrity Ad
How to Make a Video Contest Succeed – or Suck
Social Media Goes to the Dogs
The Formula for Successful Viral Campaigns. Not!
Jib Jab’s Campaign 2008 -Softcore Satirical Election Fun at Last
Does Viral Video Translate to the Bottom Line? Ask Weezer
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
CommonCraft’s Social Media in Plain English is Spot On – as Usual
A Blog That’s Scary on So Many Levels, Heh
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit’s Matzo
What Constitutes News Now That Everyone Can Be a Reporter?
10 Tips On How To Make Your Video Go Viral
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Subway v Quiznos – Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Online Support of Bloomberg for President Heating Up
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
LOLCat’s Feline Point of View on Election 2008
Make My Logo Bigger Cream and White Space Eliminator Quickly Solve Common Design Problems
Microsoft Vista Review
Jib Jab Partners With CNN Politics to Let You Star in a Political Horror Movie
What Marketers Need to Know About Twitter
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Latent Lava – Like a Hyperactive Subservient Chicken 4.0 – is Here to Fight Terrorism in a Very Cool Way, and You Can Be One of the Actors
30 Years of Internet Milestones
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Google Seeks Video for Mashup on How Gmail Travels the Globe
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Republic of Ideas’ Smart Teaser
Do Social Networks Have Any Real Value?
Raunchy User Generated Video Sure to Horrify Both Political Camps
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Will The iPhone Blend?
10 Best Geeky Dance Videos
The Faithful Camp Out to Buy the First iPhones – Even Scoble!
Internet Radio Broadcasters in National Day of Silence Protest Today
Hillary: Wanna Know What Song Gets Wacked?
Is No Comment The Right Response to User Created Campaign Videos?
Sopranos Finale – Mind Fu*k or Brilliant User Generated Media?
Prominence of Blogs in Pet Food Recall Reporting Demonstrates Why Mainstream Media Is Losing Its Audience
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
US Post Office Uses Viral Marketing in Star Wars Stamp Campaign -Yoda Wins
AmEx Members Project Raises the Bar in Social Media Marketing
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Hillary 1984 Creator Outed, Falls on His Sword
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
President Gore: Please Become a Fat Blogger
Kraft Launches Play With Food Site
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Hugh Macleod Proves That Love Really Is All There Is
PSFK Trends & Insights Conference Set for March 6th in New York
Blog Ads for Author Karen Quinn’s Contest Develop a Following
Webkinz’ Second Life/My Space Mashup Takes Kids By Word-of-Mouth Storm
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
Political Satire Alive and Well on YouTube
Now Microsoft Wants Their Laptops Back
Jib Jab: 2006 Was Nucking Futs
Two Ways to Learn More About Second Life
Go Get Elfed
Is It OK to Use Social Network to Sell Products?
Gaping Void Marketing Manifesto Redux
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Hooray for Coke! Hooray for Consumer Generated Media!
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Video Contests: Can All These Dogs Hunt?
Don’t Try This at Home
Bye Bye Second Life – You Crashed My Computer
“Where’s Waldo” Meets Silicon Valley
Social Media Sites Make Creating Contests Simple and Cheap(er)
Temperature in Second Life: Hot, Hot Hot
Fresh Salad
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
Companies Should Enlist Creators of Ad Parodies
I Miss Monica: Dean Friedman’s Love Song to Lighter News
Google’s Not Better Than Ask.com, It’s Just More Popular
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Whale Who Blows Bubble Rings Is Viral Good Luck Charm
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Brawny Academy – Reality Check for Men in Reality Show for Women
Promo for Canadian College of English Rocks
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Look Out You Tube, Here’s Moo Tube
Top Google Results on “Chevy Tahoe” Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
Yecch! Folger’s Coffee Made From Sewer Water
Jib Jab Releases Hip Hop Passover Tribute to Matzazh
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
It’s Hard to Hang Out With Tomoko
Blogfinder (Beta). Har!
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Jack Trout Says Advertising Trumps Word of Mouth
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve’s Outfit: Click Here to Sue
Careerbuilder Monk-e- Mail: Coolest Viral Yet
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Slate: Blogs Are Dead. Nah!
A Valentine Gift for Procrastinators and Poets Alike
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Bad Planning Lames Groundhog 202 Campaign
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Burger King Has a Girlfriend, and a New Viral
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
Why Won’t The Damn Ricola Cougher Die?
Two Pennsylvania Groundhog Sites Compete for Tourists
Santas Are Podcasting and Blogging
Blackshaw: Blogs More Popular in Google Than Sex
Yahoo! Acquires Del.icio.us Tagging Site
Time for Disgusting Ricola Mystery Cougher to Die!
Blog Advertising Gaining Credence and Budget
Programmer or Serial Killer? You Decide
Blogging Live From Ad Tech and Upping Your Budget This Week
Up Your Budget Declares Re-Match in San Diego
Juicy Fruit Blog Bites the Dust. Leaves Bad Taste
Blogs: Bad for Employers, Great for Marketers
Budget Viral Campaign Treasure Hunter Creates Offsite Photo Gallery
A Photo Begging for a Caption
Blogs Only: Up Your Budget Viral HasTwo $10K Winners
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
Commercial Alert Demands FTC Investigation of Buzz Marketing
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
A Really Lame Fake Blog from HP
Ford Launches Weird Talking Website That They Think is Viral
Whoopsi Gras, Carnival of Ineptitude
Viral Video About Hurricane Katrina and Its Effects
Igniting Buzz Conference Sept.13 in New York City
Simply Fired is Viral Brainchild of Simply Hired
David Pogue Pokes Fun at Podcasting and Explains Its Possibilities
Blog Demonstrates Results of Viral Campaign
New Burger King Viral Creates the Requisite Controversy
ICE Your Cell Phone — NOW!
Media Falls for Logoworks Viral Marketing Campaign
Viral Email: We Can Dream, Can’t We
CNET: Top 10 Web Memes of Past 10 Years
Virgin Mobile UK Adds New “Dog Judo” Episodes to Viral Campaign
Viral Video of Fireflies Ride Raises Lukemia Fund Drive Awareness
Store Wars Latest Flash Activism From Free Range Studios
Fun Mouseover
Paris is Peeing Right Now
MoveOn.Org Still Can Move Members to Grassroots Action With Email As Principal Tool
MarketingVox Interviews Jib Jab Founder
Nike Creates Spectacular Integration of Marketing and Technology
Cows Invading New York May 12 — Please! No Cowracter Blog
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
“Passover Greeting” Cartoon Video Aims to Sell Books
Listen Up Microsoft and Apple: Abbott and Costello Buy a Computer Rings Waaaay Too True
Hilary in Can’t Wait for 2008 Spoof Video
Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft
Crackers and Other Online Gates Parodies Turn Viral
Nippon Ham’s Origami Hotdog Viral
Artificial Life’s Virtual Girlfriend Will Be, umm, Available Soon on 3G Phones
Wall St. Journal Explains Tagging the Internet
VW’s Suicide Bomber Ad Said to Give Good Return on Investment
Tsunami Video Hosting Initiative Needs Your Bandwidth
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
My Menorah by American Comedy Network Spreads Holiday Cheer Virally
Artist Blogs One New Painting a Day
BzzAgent Is NY Times Sunday Magazine Cover Story
Bugmetnot.com Bypasses Site Registrations
Seth Godin Gives Away His Bootstrapper’s Bible
Vidlit — Music Videos About Books
Eminem’s Mosh Music Video is Deeply Affecting
NY Times Meets Meme Machine
Bush Yoga Combines Political Spoof with Voter Registration Drive
Web is Awash in Political Spoofs As Election Day Approaches
Mazda’s Fake Blog is a Dumb Assed Mistake
Google and Yahoo! Results Show Power of Blogs
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
PRSA Conference Flap Update — I Certainly Have Their Attention :>)
Bush: “Keeping America Scared” Now Showing in Blogosphere
Self-Appointed Firefox Mozilla Evangelists Promote Browser
Attention Agents: Jeremy’s the Zelig of the Diaper Set
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Rep. Ed Schrock (R-Va.) Resigns After Blogger Outs Him
Not So Fast! Corvette Pulls Dream Sequence Ad
National Orgasm Week Promoted By Ann Summers With Viral Video
Arlo Guthrie Says Dad, Woody, Would Love Jib Jab’s “This Land Is Your Land” Parody
Fake Bill Clinton Blog Is a Hilarious Parody
“This Land” Cartoon Provides Equal Opportunity Offending and Laughs
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Sam’s in the Daily News Today, But The Quote’s Left Out
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Danier Leather Refuses To Name Musician in Upcoming Commercial
Danier Leather To Break Very Cool TV Ad
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Burger King Has Fun With Subservient Chicken Viral Campaign
WD40 Fan Club Details Product’s 2000 Uses
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
Parodies Spoof Celebrity Trial Sites
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Lying Dubya Doll Launched By FraudCo
Yet Another Reason to Check Snopes Before Passing on Email
Ghostly Woman Demonstrates $5000 Toilet Online
PETA Gives Birth to Baby PETA
Top Brands Featured in Billboard Top 20 Songs
Mattel PR Score in Lawsuit Against Artist: Zero
Dean to Internet As FDR to Radio, JFK to TV
The Ugly Side of Viral Marketing
PR on Abercrombie & Fitch Racy Xmas Catalog a Mixed Bag

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