Ever wonder why your phone bill is so high?
Is it just me, or is $1.9 BILLION on 20 AGENCIES a lot for Verizon to spend on marketing when their marketing, particularly online, is so unremarkable?
“The move is an effort to create a common look and feel across the company’s lines of business, as well as provide cost savings. It whittles down a roster of more than 20 creative and media-buying agencies to 10.”
So let me get this straight – they need 10 agencies to tell them that? Oy Vey.
Posted by B.L. Ochman
