I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Twitter Archives

Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Bank of America’s Epic Twitter #FAIL
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Social Media lessons for brands in Boston tragedy aftermath
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
Job seekers are turning to clever, sometimes wacky tactics. Do they work?
Top 7 reasons Twitter should hire B.L. Ochman
Why advertisers should put their money on Twitter
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
Another stupid agency Tweet. Another knee-jerk client reaction.
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
50% off Likeable U Conference for What’s Next Readers
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
In Defense of Social Media: it’s not dead, or dying
Lessons from the 10 most viral brands of 2010
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Self-proclaimed social media guru count growth slows: new titles emerge
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
What Marketers Need to Know About Twitter
Why I Heart Twitter More Each Day
Yet More Reasons Why Twitter Rocks
Is Twitter a Fad? Is George Bush Stupid?
Is Twitter a Fad? Like Blogging? Ha Ha!
Twitter: the Latest Addictive Social Media Tool

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