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10 NFL Games Will Stream Live

The deal allows Twitter to stream 10 Thursday night National Football League games. Tw.itter also controls some of the advertising inventory for the games

NFL games are America’s most-watched sport by a wide margin. Thursday night games attracted about 17 million viewers last season, according to BloombergTechnology.

Twitter’s $10 million bid for the package won against giants Facebook, Verizon, Yahoo and Amazon. Twitter’s payment one million per game was a bargain. CBS Corp. and Comcast Corp.’s NBC each paid about $45 million a game for five Thursday night contests each during the 2016 and 2017 seasons.

CNBC sources say Twitter’s victory is the result of a dispute between the NFL and Facebook.

CNBC says the NFL felt that Facebook undervalued its content rights and has a poor monetization model. Facebook streaming is not as developed as Periscope, they said.

Will the move help Twitter’s faltering stock? That remains to be seen.