It’s not the first time a big brand ripped off a little guy by stealing his content. This time it’s Toyota and their agency, Satchi & Satchi, ripping off the story that Eric Dahl of Nashville wrote in 2013 about how he found blues great BB King’s stolen guitar in a pawn show and returned it to him.
So guess what story Toyota’s ad tells, without crediting Dahl, who has sued them for copyright infringement?
I explained the situation in this 1-minute 33-second video.
Source: Automotive News
Reporter Name: David Barkholz
B.L. Ochman presented this example on BEYOND SOCIAL MEDIA SHOW Episode 88 on March 21, 2015. Watch the whole episode here
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