Bob Cargill has a three-part series on Why Advertising, Marketing and PR Pros Should Blog on his Fine Kettle of Fish blog.
My three favorite of his reasons is that blogs are:
– Enjoyable
– Immediate
– Infectious
The series, overall, is a bit giddy about blogging. Blogs are NOT for everyone. For one thing, they are writing intensive and the vast majority of executives in the world can’t write to save their necks.
For another, blogs are daily journalism and that’s hard work. For other blog caveats, see my article, “Straight Talk About Blogs: Do You Really Need One?”
Three-Part Series on Why Marketers Should Blog on Fine Kettle of Fish
BL Ochman | December 22, 2004 | Permanent Link | Comments (2) | TrackBack (
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Categories: Blogging and Moblogging
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As a fellow blogger, I find it shockingly bad form to direct your readers, via a link, to an article you wrote that the reader must pay to read. A blog is about seamless communication and ease of access. This is a great way to turn people off. It’s fine to offer those articles in the sidebars, as you do. But not in your blog — not without telling the reader you’re sending them somewhere they’ll have to pay for access. Feh.
Just for reference, B.L., the three stories are here:
http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros.html
http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros_14.html
http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros_21.html