I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Thought Leaders Archives

Preview, Beyond Social Media Show Episode 31 – Tues, Jan 14, 2014 9 PM EST
Yes, you need to learn Google+! What you need to know right now
This may be the nicest thing anyone’s ever said about me :)
Beyond Social Media Show #30: Sacco Sacked, Dogecoin Soars
Profiles of Polymaths: Tod Emko – computer programmer, biodiversity activist, foundation founder, cartoonist and author
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Top Three reasons GooglePlus should not be compared to Facebook
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Let’s wish wonderful Alice Herz-Sommers a happy 110th birthday TODAY, Nov 26
Ready to learn the best ways to use GooglePlus? I’ll teach you!
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Alice Herz-Sommer, 109 – world’s oldest Holocaust survivor – a beautiful inspiration & subject of new documentary
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
Dear Google: You are doing a terrible job of explaining Google Plus
Bank of America’s Epic Twitter #FAIL
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Hallelulah! Offline Glass Prevents Cellphone Use in Bars & Restaurants
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media Show’s Google Plus Hangout, Episode One
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Zach Sobiech’s “My Last Days” – Stop what you’re doing and watch this. Really.
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
Sport of Endorsement Bombing gains traction on LinkedIn
#Deadgiveaway Not Funny, Space Rock, EPIC Social Media FAIL – Call Beyond Social Media podcast tonight, 9:30 EDT
The coolest music video ever: Canadian astronaut Cmdr. Chris Hadfield on board the International Space Station
Beyond Social Media Podcast, May 7 – Pissed Consumers, Gov Christie goes splat, Tide raises spirits
What Google’s race to perfect the semantic web means to brands (and you)
Social Media lessons for brands in Boston tragedy aftermath
Daan Roosegaarde: making suits that become transparent when bankers tell lies
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Google’s Zeitgeist 2012
“Beyond Social Media,” tonight, 9:30 PM EST on Blog Talk Radio
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Special discount for What’s Next Readers at UltraLight StartUps Investors Forum
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
The state of social media marketing in the second half of 2012
TEDx East 2012 – a mind-stretching experience
How Blogging Changed My Life for the Better
Yay! Room 214 issues a social media trends report that’s more than a thinly veiled sales pitch
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
How – and why – to protect yourself from Google’s new privacy & search policies
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
A little rant about social media ethics, inspired by Robert Scoble
Uh Oh! Facebook blew it again on privacy. So what!
Google Doodles salutes Lucille Ball’s 100th birthday
Google+ mania: most pundits are missing the real point
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
gapingvoid advertising advice :>)
What happens online in 60 seconds
How I got hooked on the marketing power of the Internet in 1996
Review: Guy Kawasaki’s Enchantment – beyond persuasion to changing hearts and minds
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
In Defense of Social Media: it’s not dead, or dying
Dr Stephan Lynn, Who Tried to Save John Lennon Dec 8, 1980: “…The world would have been a better place if he had lived.” Amen.
Joy goes viral with Alice Herz-Sommer, 107 on Nov. 26th – world’s oldest Holocaust survivor
New report on “The State of Mobile Communications” says be mobile or be dust
How to have a totally freaking amazing corporate blog
Glimpse of the Future: We’ll all be one big walking computer virus
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Google innovations: Mad Useful
Chris Brogan (and I) rail against the 24-hour clock
Bill & Melinda Gates Foundation Funds ViewChange: an Extraordinary Combination of Technology & Compassion
Why ‘good enough’ isn’t
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Thistle Farms: Marketing With Hope, Love & Social Media
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
The only two questions you need to ask your prospective social media agency
Three Top Reasons Why Social Media is Still a Tough Sell
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Why You Should Stop Sleeping With Your Laptop
From two great minds: a start-up wedding registry and a social media cake
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
A What’s Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
How to Pick Your Social Media Guru
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
Street Artist Joshua Allen Harris: Another Reason to Love New York City:
Playing for Change: Peace Through Music
I’ve Joined the Un-Agency Adhocnium – Here’s Why
Changing the Tenor of the Global Conversation – Please Watch This Video
My Social Media Secret
How to Market Obama Now: Play the Race Card
Sadly, T Boone Pickens Use of Social Media Misses the Mark
AP vs Blogger BrouHaHa – New Realities for Old Media
Groundswell – Buy it, Read It, Share It!
Seth Godin: Why Bother Having a Resume?
Top Bloggers Essential Research Tools – Mack Collier on How to Keep Ahead of the Information Tsunami
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
McLovin’s “Declare Yourself” Register to Vote Video Has 600,000 Views
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Online Support of Bloomberg for President Heating Up
Philoctetes Center Roundtable: The Future of Technology
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Gapingvoid – How to Know When to Quit Your Job
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
It’s Steve Jobs Bashing Time – But Don’t Sell Your Apple Stock
Second Life Bashing In Full Gear – But the Bashers Are Missing the Point
Hugh Macleod Proves That Love Really Is All There Is
Gaping Void Marketing Manifesto Redux
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
BloggerCon to Be Podcast and Webcast, Free
Top Bloggers Share Their Favorite Research Tools
Anonymous Iraqi Blogger Nominated for Major Literary Prize
MarketingProfs:Daily Fix Blog Kicks Off Tomorrow
What’s Next: The Design Train Manifesto
State of the Blogosphere: Stronger Than Ever
Media Post Lauds Adrants. Congrats Steve!
Scoble Challenges Microsoft Again on Chinese Blogger Censorship
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Iditarod Heroine Susan Butcher Needs a Bone Marrow Transplant
Seth Godin Tells e-Consultancy His Top 5 2006 Predictions
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune
Ex CNN Reporter Rebecca MacKinnon: English Language Blogs Have Narrow World View
Bayosphere to Institute Voluntary Honor Tags for Bloggers & Other Writers
Sun’s Schwartz: Leaders Can’t Survive Without Blogs
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
Seth Godin, The Stones and a Lie from Commerce Bank
Seth Godin: Small is the New Big

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