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puma_bikes.jpgTeam Puma, the Puma-sponsored bike messenger race now in its second year, needs a blog so fans can interact with the racers, post their photos of the races.
Puma supports bike racing and provides team members with medical insurance and travel expenses for races. Maybe blogging left a bad taste in Puma’s memory after bloggers whipped themselves into a lather over pornographic Puma ads that the company swears were unauthorized.
As for Puma’s new Mongolgian Shoe B-B-Q campaign, which “lets you taste the art of shoemaking” (i’m not making this up) WTF?