I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged worst practices

Bic Pens’ Women’s Day salute offends women
President Obama Joins Twitter & Racists Respond
Toyota Rips Off Story: Gets Sued
Bill Lumberg: How to bulk up your email threads
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Apple makes buying the iPhone 4S a royal pain. FAIL!
Seth Godin: Getting Serious About the Meeting Problem
Retailers Competing on Price: a zero sum game played in an echo chamber
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
Etiquette 2.0






B.L.'s flickr photos



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