I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I'm a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Posts tagged worst practices

HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Apple makes buying the iPhone 4S a royal pain. FAIL!
Seth Godin: Getting Serious About the Meeting Problem
Retailers Competing on Price: a zero sum game played in an echo chamber
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
Etiquette 2.0
Skittles: Everything a campaign shouldn’t be
Social Media Storm Spreads as Motrin Ad Angers Moms
Sorry! SocialMinder is a Scam and I Fell for It.
The Ricola Cougher, the World’s Worst Marketing Campaign, Is Baaaaack

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Straight Talk About Social Media

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B.L.'s flickr photos
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