I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Posts tagged viral marketing

Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Why You Can’t Make Marketing Go Viral, Redux
Delusional PR Pitch: “we got 70 million page visits for $0 cost”. Time, money, and The Picasso Principle
Scalped: QR Code haircuts reach 10 million in Thailand
Lessons from the 10 most viral brands of 2010
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Why you can’t make marketing go viral
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Can Viral Content Be Created? Yes, and No

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