I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged viral marketing

Twitter Expands DM Size, Tampons Go Viral
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
What really makes content go viral?
Burger King’s Subservient Chicken resurrected (kind of)
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Why You Can’t Make Marketing Go Viral, Redux
Delusional PR Pitch: “we got 70 million page visits for $0 cost”. Time, money, and The Picasso Principle
Scalped: QR Code haircuts reach 10 million in Thailand
Lessons from the 10 most viral brands of 2010
Old Spice: a brilliant tactic whose strategy (and scent) reeks


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