I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged trends

A Social Media Reality Check from the C-Suite
Crowdsourcing: Everything Old is New Again, and Again
Even Technological Dinosaurs Have to Upgrade Sometimes – But Be Careful
BusinessWeek:Social Media Will Change Your Business
Can Social Media to Change the World? You Bet!
Kara Swisher Goes Digital-Only – “Goodbye Dead Trees”
Toyota’s Violin Playing Robot Demonstrates, Again, Japanese Prescience
Study: Social Networks Support WOM. Doh!
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
Love It or Hate It, Google’s OpenSocial Signals the Mainstreaming of Social Networking






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