I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged Starbucks

[VIDEO] Pros & Cons of Starbucks’ #RaceTogether Campaign
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Why Do So Many Companies Hide Their Social Media Involvement?
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Crowdsourcing: Like Dell, Starbucks Wants to Know How They Can Improve
New Barbie Online World Fosters a Materialistic Kiddie Culture
Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities